Detroit Startup Week

Social Media



Facebook served as the main hub for Social Media for Detroit Startup Week. As a Marketing Team Lead, I was responsible for all social media accounts. I worked with fellow volunteer photographers and graphic designers, as well as the operations and sponsorship teams, to create content. This included communicating event details like the schedule, parking, maps and transportation; but also reaching a new audience through a combination of organic as well as the use of Facebook Ads. A report to investors detailing the success followed.

For the Detroit Startup Week Facebook account:

  • Actions increased by 700%
  • Page Likes increased by 757%
  • Reach increased by 1,245%
  • Organic Engagement increased by 1,017%


Twitter served as the main hub of daily information, schedule, directions, event promotions and sponsorship thanks.

  • 2,700 Impressions Per Day
  • Engagement Rate 3.4%


This was the first year adding in LinkedIn to Social Media. From May 1 - May 31, the account had:

  • Organic reach: 47,370
  • Unique organic impressions: 25,719